Anyone remember Clara Peller, the tiny grandmother who became an incredibly popular spokesperson for Wendy's hamburgers? Ms. Peller made "Where's the beef?" a national catchphrase, but the advertising agency in charge of the campaign took the ads off the air for a while to avoid overexposure.
Geico ran into the same problem with a long-running series of commercials featuring cavemen in the modern world. The ads themselves, when taken in small doses, are quite clever, with Talia Shire ("Rocky") appearing as a therapist in a few of them. Geico also uses a talking gecko and other ad campaigns to sell insurance, which kept the cavemen ads from becoming too obnoxious over time.
Unfortunately, someone decided to turn the commercials into a weekly half-hour sitcom, which, based on the low quality of the premiere episode, is doomed to become extinct. "Cavemen" sets sitcoms back at least a million years.
Read my full review by clicking here...
Seed Newsvine
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